These three logos all utilize the counters of the letter A by filling them with different images that reflect their services or their name. Their simple logo design communicates their company name. The logo for Two Giraffes plays with the counters of the 2 and makes them into giraffes. The counters of the font act as the black keys on a piano. The plugs cleverly outline the E in the negative space.Īgain, Wiesinger Music hints to their services through making their typography into an image. The u is positively outlined as the handle of the umbrella and the m is cleverly outlined in the positive space underneath the umbrella.Įven without the words underneath, you’d know that the company behind this logo does something with electronics. This logo design cleverly uses the image of its namesake to form the first two letters. That said, here is also a list of logo designs that are great examples of using negative space in typography: Here is the list of logo design great examples In doing so, the focal point, which is the logo itself, stays simple, but easily catches attention. Then, there’s a “cool” dog, complete with sunglasses and a clipboard with a check mark, which can be visual representations of the words “Survey” and “Cool.” In effect, the logo balances the white space on the background and lets you focus on the image and typography. ![]() It uses a playful font style that can catch the eye of the younger generation. The font or typography of the logo itself is very clear and, true to its name, “cool”. This keeps the logo from looking too busy and, ultimately, ineffective.Īs an example, check out the logo of Survey Cool. With negative space, it’s easier for the person viewing the art, image or logo to identify the focal point. Negative space, for instance, is very important as it helps create compositions that are balanced and unified. However, the counter can offer some rich forms and creative opportunities that warrant a closer look. We often ignore and overlook the counter space because that’s not what we normally read. Typography is the art of the letterform, and typographers closely analyze and carefully craft every detail of each character – even the negative space, called the counter. If you choose to use text as the basis of your logo, you’ve got to set it apart as an image. However, this can be tricky – you don’t want your typographic logo to be confused with normal text. Many people choose to use letters and typography as the foundation for their logos. Today, companies have become even more creative with the way that they create their logo designs. The whole point of having a logo is to ensure that when consumers see it, they’re immediately able to associate it with the company or business that it belongs to. Logos are symbols used to quickly communicate a brand to an audience, and just one small logo design can communicate so much. They serve as the face and the brand identification of a company. The Company has the right to license the Company Marks to the HOF Entities pursuant to Section 3.3.Albeit small, logos play a very important role in businesses. One or more of the HOF Entities shall own all right, title and interest in and to each Village Logo, subject to the license of same to the Company pursuant to Section 3.2. Upon the completion of the development of any logo which is acceptable to each of the Parties for such purpose, such logo shall be added to Exhibit C and shall serve as a Co- Branded Village Logo. ![]() Logos. The HOF Entities have developed or shall develop, at their own expense, one or more logos ( including those logos listed on Exhibit P, each, a “ Village Logo”), which when used in connection with any of the Company Marks, shall constitute and serve as a “Co- Branded Village Logo.” The Parties shall work together in good faith in connection with the development of one or more Co-Branded Village Logos, with fifty percent (50%) of the cost of such development to be borne by each of the Company, on the one hand, and the HOF Entities, on the other hand.
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